Tierheim Berlin

Categories

Branding, Packaging Design

Client

Florida Ice

Project

Florida Ice

Services

Branding
Art & Design Direction
Campaign Video
Illustration

Problem

Commissioned by Tierheim Berlin, this project was initiated to develop a wayfinding system aimed at improving visitor orientation.

The project involved analyzing the problems and drawbacks of the existing guidance system for visitors, as well as designing the entire interior and exterior signage to make it easier for people to access the information they need.

Solution

Based on the geometric architecture of Tierheim Berlin and its gray concrete structures, the wayfinding system combines organic shapes with geometric forms. This design approach was inspired by nature and stone formations, which contrast with the architecture, helping the signage stand out and remain clearly visible across the large site of the animal shelter.

The chosen color palette ensures maximum readability for each sign while allowing it to integrate harmoniously with the surroundings. I completed this project independently to challenge my time management skills and explore the limits of my creative abilities.

Zeichentypologie

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