Solution

Five people were involved in this project, three designers and two product designers, and we had to develop a strong marketing strategy for Florida Ice. After many attempts, we came up with the concept of Flori&Ida and many other names that could be well combined with each other. This strategy encourages people to buy two cups of ice cream, as it works like a kind of puzzle where faces can be put together.

My role in this project was multifaceted: I worked with the other designers on the marketing strategy and packaging, as well as with the product designers to find the perfect cup format.