ChatSaaS
Categories
Branding & Digital
Presence Strategy
Client
Carriere Campus GmbH
Project
ChatSaaS Chatbot
Services
Branding
AI Generations
Social Media Strategy
Social Media Ads
Meta Ads Management
Problem
The client had developed an AI-powered chatbot designed to simplify customer service. Users could integrate the system by simply adding a link to their website, allowing the chatbot to automatically analyze content and provide accurate, instant responses to customer inquiries.
Beyond support, the chatbot also functioned as a marketing tool —recommending relevant offers and pricing based on user needs.
As an early-stage product, it lacked both a clear strategy and a cohesive design identity. I was brought in to develop the overall marketing direction, with a particular focus on creating a faceless Meta ad campaign that still conveyed a strong sense of personality and human connection.
Solution
Due to the highly technical nature of the product, I introduced a soft, approachable chatbot character to translate complexity into something engaging and relatable. The character featured rounded shapes, subtle neon accents, and a friendly visual tone—allowing room for light humor across video and static content.
To build a consistent and memorable presence, I combined tools like HeyGen and Nanobanana to generate human-like voices and AI-driven personas. This approach helped create a distinct identity that feels both artificial and emotionally accessible.
Cosmic Plum
HEX:
#B046FF
BGB:
175 71 255
Laser Cyan
HEX:
#28E0FF
BGB:
40 224 255
Abyss Blue
HEX:
#B046FF
BGB:
1 13 29
The primary display font, Bricolage Grotesque, was chosen to reflect the playful and innovative personality of the brand. It reinforces the character-driven approach while standing out in a competitive AI landscape.
For body text, I selected Neulis Sans to ensure clarity and readability across digital and print applications, supporting a clean and functional user experience.
Meta Ads campaigns
A key constraint was the client’s decision to remain anonymous until the product reached a certain level of success. While I advised on the long-term value of founder visibility, I fully respected this direction.
As a result, all campaign visuals were intentionally AI-generated, with the chatbot character acting as the central visual anchor. This ensured consistency, strong visual recognition, and an engaging presence—without relying on human faces.
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